About VeteranOpportunity.com
VeteranOpportunity.com is a franchise directory and resource platform built specifically for U.S. military veterans, active duty service members, and their families. We believe that the discipline, leadership, and mission-driven mindset that defines military service is the same foundation that makes veterans exceptional business owners — and we’re here to help connect that talent with the right opportunity.
Our platform brings together veteran-friendly franchise brands across every major industry, making it easy to search, compare, and connect with opportunities that offer veteran discounts, VetFran participation, and dedicated support for military transitions into entrepreneurship.
Built to Serve — Our Commitment
Built to Serve is not a program or a separate initiative. It’s a formalized commitment that is part of how VeteranOpportunity.com operates.
A portion of revenue generated through VeteranOpportunity.com — including advertiser campaigns — is donated to veteran-focused organizations working on issues that matter most, including veteran suicide prevention. We believe that helping veterans build financial independence through business ownership is meaningful work. We also believe that work should extend further.
Built to Serve ensures it does.
For franchise brands advertising on the platform: your campaign contributes directly to veteran support. No separate action required. It’s built into how we do business.
Our Mission
Your military service was a mission. So is owning your own business. We’re here to make sure you have the information, resources, and support you need to find the opportunity that’s right for you — and to make that transition with confidence.
Your Mission. Your Future.
Powered by Helgerson Franchise Group
VeteranOpportunity.com is owned and operated by Helgerson Franchise Group, a franchise consulting firm dedicated to helping individuals invest in the right franchise opportunities and assisting business owners in building, scaling, and strengthening their franchise brands.
Led by Lonnie Helgerson, CFE — a U.S. Army veteran — Helgerson Franchise Group brings decades of hands-on franchising experience to every engagement. As a trusted franchise broker, the firm helps prospective franchise owners evaluate, compare, and select proven franchise opportunities aligned with their goals, lifestyle, and investment criteria. For franchisors, Helgerson Franchise Group provides strategic consulting focused on brand development, systemization, growth strategy, franchise economics, and long-term scalability.
With a practical, experience-driven approach, Helgerson Franchise Group serves as a trusted advisor across the full franchise lifecycle — from buying a franchise to building a franchise brand.
Get Started
Browse our franchise directory, explore veteran resources, or reach out directly — we’re here to help every step of the way.