About VeteranOpportunity.com
VeteranOpportunity.com helps veterans, transitioning service members, and military families explore business ownership with confidence.
Whether you’re considering a franchise, buying an existing business, starting a company from the ground up, or simply researching your options, our mission is to provide trusted information, practical guidance, and access to quality business opportunities.
Our franchise directory features veteran-friendly franchise brands across every major industry, offering support for the military community through veteran incentives, VetFran participation, and dedicated transition programs. Beyond franchising, we publish expert insights, educational articles, and industry analysis designed to help veterans make informed business decisions at every stage of their entrepreneurial journey.
We believe the leadership, discipline, adaptability, and mission-focused mindset developed through military service are qualities that make veterans exceptional business owners — and we’re committed to helping them succeed.
Built to Serve — Our Commitment
Built to Serve is not a program or a separate initiative. It’s a formalized commitment that is part of how VeteranOpportunity.com operates.
A percentage of revenue generated through VeteranOpportunity.com — including advertising, sponsorships, and partner campaigns — is donated to organizations that support veterans, with a special focus on preventing veteran suicide and strengthening the veteran community.
For franchise brands advertising on the platform: your campaign contributes directly to veteran support. No separate action required. It’s built into how we do business.
We believe helping veterans build businesses creates opportunity. Helping save veteran lives creates impact. Built to Serve ensures we do both.
Our Mission
Military service teaches leadership, discipline, and resilience. Business ownership demands those same qualities.
Our mission is to equip veterans with trusted information, meaningful opportunities, and practical guidance so they can confidently choose — and succeed in — the path that’s right for them.
Your Mission. Your Future.
Meet Our Editor-in-Chief
Lonnie Helgerson, CFE, is a U.S. Army veteran, entrepreneur, author, and business executive with more than four decades of experience helping businesses grow through franchising, operations, leadership, and strategic development. He has founded six franchise systems, served two consecutive terms as Chairman of the VetFran Committee of the International Franchise Association (2009–2011), and is the author of Five Pennies and Buying a Franchise: Is It Right for Me?
As Editor-in-Chief of VeteranOpportunity.com, Lonnie leads the site’s editorial vision and content standards. Every article, analysis, business profile, and educational resource is reviewed through one guiding principle: to provide veterans and military families with practical, unbiased information that helps them make informed business decisions.
VeteranOpportunity.com is committed to editorial independence. Content is created to educate first—not to sell opportunities. When companies advertise or sponsor content, those relationships are clearly disclosed in accordance with our Editorial Charter.
Lonnie is also the founder of Helgerson Franchise Group, where he advises franchise organizations and emerging brands. That experience provides practical industry insight while remaining separate from VeteranOpportunity.com’s independent editorial process.
Get Started
Start exploring. Browse veteran-friendly franchise opportunities, read expert business insights, discover practical tools, and connect with opportunities designed to help veterans succeed in business ownership.
Have a question? We’d love to hear from you.